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Tag Archives: U2 3D

Bloomberg Television came to see us last fall and shot this segment.  Not only is it an excellent primer on the 3D marketplace (albeit before DirecTV, Discovery & ESPN announced 3D TV broadcasts), it puts us in illustrious company — we’re happy to be mentioned in the same breath as our friends at DreamWorks Animation any day.

Enjoy.

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Here at 3ality Digital, we’re devoted fans of Pixar and Disney.   Some of us even remember the time when Pixar was housed in a warehouse in Point Richmond, slaving away at pioneering a new form of animation — and the sunny day in 1988 when Tin Toy, the first completely computer-animated short, won an Academy Award.

So we were understandably delighted to hear that Pixar’s latest film — and its first 3D film —  Up is slated to open the prestigious Cannes Film Festival this year.   We like to think that we help put 3D filmmaking on the map when we showed U2 3D there, opening eyes (both eyes!) to the fact that 3D is the next great development in the art form.  Glad to see that folks are catching on.

And while most of us won’t be hanging out on the red carpet at Cannes, we’ll have our very own opportunity this week to take in a ground-breaking 3D movie:  Monsters vs. Aliens, DreamWorks Animation’s first all-3D film.  We can’t wait.

U2 3D Movie Poster

U2 3D Movie Poster

Awards season is always an interesting time here in LA — a great chance to review all the achievements of the past year, and to take a look at the folks who are moving the entertainment industry forward into new dimensions (yes, pun intended).  We’re delighted to say that our own first project, U2 3D, was honored with an award from the Visual Effects Society, which is the industry’s only organization that represents visual effects practitioners across multiple fields internationally.

U2 3D won Outstanding Visual Effects in a Special Venue Project, and kept company with other winners such as The Curious Case of Benjamin Button, Wall-E, and The Dark Knight.  Not bad for our independent project, huh?  It’s especially gratifying because the art of applying visual effects in live-action 3D has been especially hard to master, and we’re thrilled to be recognized for our work.  We’re also looking forward to sharing our developments with other filmmakers.

Special congratulations go out to U2 3D’s visual effects wizards:  Peter Anderson, Steve Schklair, David Franks, Jeremy Nicolaides.  You can read more about this year’s VES Awards here in Variety.