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Tag Archives: Fox Sports

At 3ality Digital, we’ve made it pretty clear that our whole reason for being is to enable everyone to create great 3D entertainment.  Where’s the joy in keeping it to ourselves?  We’ve designed our systems to work with existing infrastructure, to use familiar controls, and to produce super-accurate imagery right from the camera.  (We love our post-production friends, but “fixing it in post” is not really an option we believe in — use your post time for fun stuff.)   We also know that you have no time for a middleman — we’ll train you how you use our gear, so you can do it yourself.  No need to hire us and a custom truck for every single job.  We put you in charge of your own shows.  Don’t believe us?  Why not ask Sky? Or the NHL?  Or Fox Sports?

However, we know you have to do your due diligence.  So we’ve designed a set of questions you should ask any potential 3D technology provider.  We’ve even uploaded them as a PDF, so you can print them out and take them with you.  Just click here:  3D tech provider questions.   And the next blog post will feature our answers to those questions, so you’ll have the very best of benchmarks to use for comparison.  If we don’t have significantly more, er … dimension … than anyone else, we’ll eat our figurative three-dimensional hats.

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skyWe were delighted to work with Sky Sports last year to create some spectacular 3D footage of boxing matches.  (According to those who run televised sports, it was time well-spent:  “I think it [3D] is going to save the sport of boxing,” said David Hill, Chairman of Fox Sports, in an interview with the Wall Street Journal last November.)   We were even more delighted that Sky went the extra step and tested delivery of 3D HD content to more than 600,000 customers in the UK last fall.    Now we’re just tickled pink — or maybe Sky blue? — that Chris John’s, Sky’s Chief Engineer, has indicated that Sky is working to roll out a commercial 3D HD service through their set-top boxes, and that the broadcaster is actively seeking to build a content library in advance of the launch.  Indeed, Mr. Johns reinforces our point of view when it comes to the art of the possible, stating that there is now “the capability for homes to see 3D by year-end.”

At 3ality Digital, we’ve long maintained that once you view sports in 3D, it’s hard to go back to 2D, which is why we’ve worked to perfect our live digital 3D image-capture and transmission systems.  We’ve also ensured that this technology can be implemented in a modular fashion, so that it’s easily integrated into the standard broadcast trucks that are used at virtually every live event.  So, choose your favorite Olympic sport — or perhaps a favorite footie club — and get ready to enjoy the action in 3D from the comfort of that living room sofa.  Couch potatoes never had it so good.

3ality Digital camera rig on field in San Diego

3ality Digital camera rig on field in San Diego

You may have heard the news — on December 4th, 3ality Digital partnered with the NFL to deliver the first live 3D broadcast of an NFL game.  The game was shown to invited guests at three RealD-enabled theaters in LA, NYC and Boston.  The reaction?  Enthusiastic kudos from both the NFL and viewers, and accolades like “a transformative moment in our culture” and “groundbreaking” from the press.

We’re delighted to announce that once was not enough.  3ality Digital has partnered with Fox Sports, Sony and Cinedigm Digital Cinema Corp. for a live 3D broadcast of the FedEx BCS Championship Game to 80 theaters across 35 states on January 8th.  This marks the first time that a live 3D broadcast will be available to consumers across the country, and we’re thrilled to be able to bring it to you.   We’ve got 10 years of development behind our pixel-perfect image capture, processing and transmission technologies, and we expect the game experience to be incredible.

We announced the partnership this morning in NYC at the Sports Video Group League Technology Conference.  To see the press release, click here.

And for a list of theaters where the broadcast will be available, click here.  Hopefully there’s one in your neighborhood. (And in this case, “your neighborhood” could include anything within 200 miles — football in 3D is that good!)