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Tag Archives: DreamWorks

Bloomberg Television came to see us last fall and shot this segment.  Not only is it an excellent primer on the 3D marketplace (albeit before DirecTV, Discovery & ESPN announced 3D TV broadcasts), it puts us in illustrious company — we’re happy to be mentioned in the same breath as our friends at DreamWorks Animation any day.



P020109PS-0339Over the past year at 3ality Digital we couldn’t help but notice that, regardless of political position, nearly everyone loves 3D.  So we were understandably delighted when the White House release its official Flickr Photo Stream to celebrate the 100th day of Obama’s presidency — and, voilà, there it was:  a shot of the First Family watching the Super Bowl halftime in 3D–which included the 3D Sobe Life Water commercial we shot with Arnell, featuring CG work by Digital Domain, and the euphoria-inducing dancing talents of Ray Lewis, Justin Tuck and Matt Light.

Obviously, a good time was had by all (rumor has it that Obama’s a Steelers fan).  And, while we handily understand that great leaders often think differently, we couldn’t help but notice that the POTUS is wearing his glasses inside-out.  Malia and Sasha, would you help your dad out with this one?


Here at 3ality Digital, we’re devoted fans of Pixar and Disney.   Some of us even remember the time when Pixar was housed in a warehouse in Point Richmond, slaving away at pioneering a new form of animation — and the sunny day in 1988 when Tin Toy, the first completely computer-animated short, won an Academy Award.

So we were understandably delighted to hear that Pixar’s latest film — and its first 3D film —  Up is slated to open the prestigious Cannes Film Festival this year.   We like to think that we help put 3D filmmaking on the map when we showed U2 3D there, opening eyes (both eyes!) to the fact that 3D is the next great development in the art form.  Glad to see that folks are catching on.

And while most of us won’t be hanging out on the red carpet at Cannes, we’ll have our very own opportunity this week to take in a ground-breaking 3D movie:  Monsters vs. Aliens, DreamWorks Animation’s first all-3D film.  We can’t wait.