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Category Archives: U2 3D

Bloomberg Television came to see us last fall and shot this segment.  Not only is it an excellent primer on the 3D marketplace (albeit before DirecTV, Discovery & ESPN announced 3D TV broadcasts), it puts us in illustrious company — we’re happy to be mentioned in the same breath as our friends at DreamWorks Animation any day.




Here at 3ality Digital, we’re devoted fans of Pixar and Disney.   Some of us even remember the time when Pixar was housed in a warehouse in Point Richmond, slaving away at pioneering a new form of animation — and the sunny day in 1988 when Tin Toy, the first completely computer-animated short, won an Academy Award.

So we were understandably delighted to hear that Pixar’s latest film — and its first 3D film —  Up is slated to open the prestigious Cannes Film Festival this year.   We like to think that we help put 3D filmmaking on the map when we showed U2 3D there, opening eyes (both eyes!) to the fact that 3D is the next great development in the art form.  Glad to see that folks are catching on.

And while most of us won’t be hanging out on the red carpet at Cannes, we’ll have our very own opportunity this week to take in a ground-breaking 3D movie:  Monsters vs. Aliens, DreamWorks Animation’s first all-3D film.  We can’t wait.

The album cover for "No Line on the Horizon."

The album cover for "No Line on the Horizon."

Our favorite band released their new album, No Line on the Horizon, on March 3rd, and the disc promptly climbed to the top of the charts.  In celebration, U2 3D has returned to selected U.S. cities for an encore run, including Sandy, UT; Austin, TX; Ft. Lauderdale, FL; Raleigh, NC; Myrtle Beach, SC, Monterey, CA; Washington, D.C.; and Boston, MA, where ticket sales are going gangbusters.   U2 3D is also slated for a series of return performances in London.    The movie, which USA Today dubbed “even better than the real thing,” is also currently wowing fans in Paris, Japan, the Philippines, Turkey and Romania, proving that Bono and Co. are fluent in the world’s most popular language:  music.

To find a theater near you, visit the official website and click “Find a Theater.”   And then “Get On Your Boots” and go rock out to the greatest — and first!– concert performance ever shot in live-action digital 3D.