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Behind the scenes at Sobe's "Lizard Lake" shoot

Behind the scenes at Sobe's "Lizard Lake" shoot

Our friends at Box Office magazine have posted a great story on the future of cinema advertising— and it’s about 3D, naturally.  With 3D movies continuing to draw audiences and post strong box office results, it’s a natural fit.  Cinema advertising network Screenvision has been an early supporter of the format, and has already tested spots overseas for Fiat, Red Bull and Vodaphone.  Screenvision currently reaches nearly 1000 3D screens across the country, and the number is growing every day, as more cinemas convert to digital projection formats.  Greater reach — and the greater recall delivered by 3D — are clearly presenting an innovative opportunity for brands seeking new ways to efficiently reach audiences.  With a full slate of 3D films set for delivery over the next two years, and with a growing pipeline of live 3D events set to be broadcast to theaters, this is a real and powerful phenomenon.  We here at 3ality Digital are excited to support its growth, and we’ll take all calls from interested advertisers.  If you need to be convinced, ask us to show you Sobe’s “Lizard Lake” in HD digital 3D.  We’ll even throw in a bottle of your favorite Sobe flavor for the screening.

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