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As much as we love the work week here at 3ality Digital, what we’re really waiting for — at least this week — is the weekend. Why, you ask? Well, because it’s Super Bowl weekend, when the world is going to get a look at the fruits of our labor: one of the first 3D commercials to air during the Super Bowl. That’s right — 3ality Digital shot the live footage for the groundbreaking SoBe LifeWater/DreamWorks/Intel commercial airing at halftime.

You don’t want to miss out on this one! You’ll need a special pair of glasses to see the 3D. Intel is distributing about 125 million pairs, so it should be easy to find some. Check out SoBe LifeWater displays at these retailers: K-Mart, Safeway, Vons, Ralphs, Kroger, A&P, Frys, Supervalu, Food Lion, Pathmark, Coburn, Fairway, Fresh Brands, Hy Vee, Nash Finch, Dollar General and Winn-Dixie. You’ll also be able to find them at Target and Meijers, although the glasses won’t be in stock in those stores until January 31st. The glasses are free — no purchase required.

And, once the commercial is over and you’ve enjoyed a few monsters, aliens and dancing lizards in 3D, don’t ditch the glasses. That’s because NBC will be airing a full episode of Chuck in 3D the following night, February 2nd. That’s right, a full episode of Chuck, featuring a guest appearance by Dominic Monaghan, shot in live, digital 3D by … you guessed it, 3ality Digital.

So, round up your buddies and your football jerseys, and kick back to enjoy a little 3D on your TV. You’ll be participating in the evolution of entertainment’s next dimension — something to tell your grandkids, one day.

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