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Monthly Archives: January 2009

3ality Digital camera rig on field in San Diego

3ality Digital camera rig on field in San Diego

You may have heard the news — on December 4th, 3ality Digital partnered with the NFL to deliver the first live 3D broadcast of an NFL game.  The game was shown to invited guests at three RealD-enabled theaters in LA, NYC and Boston.  The reaction?  Enthusiastic kudos from both the NFL and viewers, and accolades like “a transformative moment in our culture” and “groundbreaking” from the press.

We’re delighted to announce that once was not enough.  3ality Digital has partnered with Fox Sports, Sony and Cinedigm Digital Cinema Corp. for a live 3D broadcast of the FedEx BCS Championship Game to 80 theaters across 35 states on January 8th.  This marks the first time that a live 3D broadcast will be available to consumers across the country, and we’re thrilled to be able to bring it to you.   We’ve got 10 years of development behind our pixel-perfect image capture, processing and transmission technologies, and we expect the game experience to be incredible.

We announced the partnership this morning in NYC at the Sports Video Group League Technology Conference.  To see the press release, click here.

And for a list of theaters where the broadcast will be available, click here.  Hopefully there’s one in your neighborhood. (And in this case, “your neighborhood” could include anything within 200 miles — football in 3D is that good!)